Anyone who uses public transport to go into Clitheroe on a weekday market day (Tuesdays and Thursdays) will be entitled to a free cup of tea or coffee at Maxwell's, the café bar attached to Dawson's department store in King Street, provided they make a purchase in the store and show a valid bus or train ticket.

In addition, should that purchase be cumbersome, heavy or fragile, Dawson's will deliver it free to any home address within the Ribble Valley.

Mandy Dawson and her mother Judith introduced the "Have a Heart" project in May to remind people of the need to support Clitheroe's retail and other businesses to ensure a healthy future for the Ribble Valley.

She said: "We have received a lot of positive feedback on the 'Have a Heart – Shop Local' initiative since its launch.

"The only gripe we have encountered so far is on the issue of parking in Clitheroe, which some customers have suggested can be difficult, particularly on busier days such as market days. There is not a lot we can personally do to ease this problem other than re-launch our home delivery service to enable shoppers to consider using public transport as an alternative to bringing the car.

"We have always offered free delivery on larger items bought in store such as garden furniture and barbecues, which most people couldn't fit in their car, but even towels or bed linen can be a bit cumbersome for the bus or train so no matter what the product is, its size or how much it costs, we will deliver it, providing the address is a Ribble Valley one. In addition, we recognise customers' environmental effort with a free cuppa!"